Explainer video marketing is a highly effective strategy for small, local business owners to engage their audience and boost their online presence.
In today’s digital age, it is crucial to create explainer videos that are visually appealing, concise, and informative.
This comprehensive guide will provide you with practical tips on explainer video marketing to help you with your modern marketing strategy.
Why Explainer Videos Matter
Explainer videos are short, animated videos that illustrate complex ideas in a simple, engaging, and meaningful way.
They can help your audience understand your business better by visually demonstrating your products or services, highlighting their benefits, and showcasing how they work.
According to a study by Wyzowl, 86% of businesses use video as a marketing tool, and 94% of video marketers report that video has helped increase user understanding of their product or service.
By incorporating explainer video marketing into your strategy, you can capture the attention of your target audience, improve your online visibility, and ultimately increase your sales.
“In today’s fast-paced world, explainer videos are the perfect way to communicate your value proposition quickly and effectively.” Neil Patel, Co-Founder of NP Digital
Crafting the Perfect Script for Your Explainer Video
A well-written script is the backbone of an effective explainer video.
To create a compelling script, follow these steps:
- Identify your target audience: Understand your audience’s demographics, preferences, and pain points to create a message that resonates with them.
- Define your objectives: Outline the primary goals of your video, such as increasing brand awareness, explaining a complex concept, or showcasing your unique selling proposition.
- Create a compelling story: Use a storytelling approach that follows a clear structure, including a problem, solution, and call-to-action.
- Keep it short and sweet: Aim for a video length of 60-90 seconds, as shorter videos tend to have higher retention rates.
“A great script is the foundation for a successful explainer video. It should be concise, engaging, and focused on the needs of your audience.” Jeff Bullas, Digital Marketing Expert
Choosing the Right Style and Visuals
The style and visuals of your explainer video should align with your brand identity and appeal to your target audience.
Some popular styles include:
- Animated videos: These videos use illustrations and animations to tell your story. They are versatile and can work for various industries.
- Whiteboard videos: These videos use a whiteboard and hand-drawn illustrations to present your message. They are great for simplifying complex concepts.
- Live-action videos: These videos feature real people and locations. They are ideal for businesses that want to showcase their team or products in a more personal way.
- Screencast videos: These videos record your screen and are perfect for demonstrating software or digital products.
Remember to use high-quality visuals, appropriate color schemes, and professional typography to create a polished and engaging video.
Explainer Video Platform Comparison
There are many online platforms available that can help you easily create professional-looking videos without requiring any technical expertise.
To help you choose the best platform for your needs, we have created a table that compares some of the most popular video creation tools based on their cost, free trial, templates, and user-friendliness.
This table will help you make an informed decision and select the platform that suits your budget and preferences.
With the right tools and resources, you can create engaging marketing videos that effectively communicate your message to your audience.
| Platform Name | Cost | Free Trial | Templates | User Friendliness | Link |
| Powtoon | $$$ | Yes | Yes | ⭐⭐⭐⭐ | https://www.powtoon.com/ |
| Animaker | $$ | Yes | Yes | ⭐⭐⭐⭐ | https://www.animaker.com/ |
| Vyond | $$$$ | Yes | Yes | ⭐⭐⭐⭐ | https://www.vyond.com/ |
| Moovly | $$$ | Yes | Yes | ⭐⭐⭐ | https://www.moovly.com/ |
| Biteable | $$ | Yes | Yes | ⭐⭐⭐⭐ | https://biteable.com/ |
Note: The cost rating is based on a scale of 1 to 4, with 1 being the least expensive and 4 being the most expensive. The user-friendliness rating is also based on a scale of 1 to 4, with 1 being the least user-friendly and 4 being the most user-friendly. The table includes links to each platform’s website for further information.
Finding the Right Voiceover and Music
A professional voiceover and background music can significantly enhance the impact of your explainer video.
Consider these factors when selecting voiceover and music:
- Voiceover: Choose a voiceover artist that fits your brand’s personality and appeals to your target audience. Make sure the voiceover is clear, engaging, and conveys your message effectively. Look for local voiceover artists in your community, check with your local radio station or find one on Fiverr.
- Music: Select background music that complements your video’s tone and style. Keep the volume low enough to avoid overpowering the voiceover.
“The right voiceover and music can set the mood for your explainer video, keep viewers engaged, and help convey your message more effectively.” Gideon Shalwick, Video Marketing Expert
Promoting Your Explainer Video
Once your explainer video is ready, it’s time to promote it across various platforms to maximize its reach and impact. Here are some tips to optimize your explainer video marketing strategy:
- Website: Embed your explainer video on your website’s homepage, product pages, or landing pages to increase visitor engagement.
- Social media: Share your video on social media platforms like Facebook, Twitter, Instagram, and LinkedIn to reach a wider audience.
- Email marketing: Include your explainer video in your email campaigns to boost click-through rates and drive more traffic to your website.
- YouTube: Upload your video to YouTube and optimize the title, description, and tags for better search engine visibility.
- Local search: Optimize your video for local search by adding your business’s location, hours, and contact information in the video description.
Key Takeaways
To help your small, local business grow using explainer video marketing, focus on these top five aspects:
- Craft a compelling script: Write a concise and engaging script that addresses your audience’s needs and follows a clear structure, including a problem, solution, and call-to-action.
- Choose the right style and visuals: Select a video style that aligns with your brand identity and appeals to your target audience, and use high-quality visuals and typography to create a polished and engaging video.
- Find the perfect voiceover and music: Enhance the impact of your video with a professional voiceover that fits your brand’s personality and background music that complements your video’s tone and style.
- Promote your video on multiple platforms: Maximize your video’s reach and impact by sharing it on your website, social media, email marketing campaigns, YouTube, and optimizing it for local search.
- Monitor and analyze your video’s performance: Track your video’s performance using analytics tools to measure engagement, conversions, and other relevant metrics. Use this data to refine your explainer video marketing strategy and make data-driven decisions.
By following these key takeaways, you can create explainer videos that effectively communicate your business’s value proposition, engage your audience, and contribute to your overall marketing strategy’s success.
Resources
To further your understanding of explainer video marketing and enhance your skills, here’s a list of helpful resources that you can explore:
Books
- The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand by Lee LeFever: This book provides valuable insights into the art of simplifying complex ideas and creating compelling explanations. Amazon Link
- Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat: A comprehensive guide to building effective video marketing strategies that drive brand growth and audience engagement. Amazon Link
YouTube Videos
- How to Make an Animated Explainer Video (Step-By-Step Guide) by Biteable: A step-by-step tutorial on creating animated explainer videos using the Biteable video maker. Watch here
- How to Write a Video Script for YouTube by Think Media: This video offers practical tips on writing an effective script for your explainer videos. Watch here
Other Online Resources
- Wistia: Wistia is a video hosting platform that offers valuable resources, including video production tips, marketing guides, and more. Visit Wistia
- Vidyard: Vidyard is another video hosting platform that provides a wealth of resources, including video marketing best practices, case studies, and industry insights. Visit Vidyard
- Animaker: Animaker is a DIY animation software that allows you to create explainer videos easily. Their blog offers tips, tricks, and tutorials on creating engaging explainer videos. Visit Animaker
- HubSpot: HubSpot’s blog contains a vast collection of resources on video marketing, including tips on creating explainer videos, promoting them, and measuring their success. Visit HubSpot
By exploring these resources, you can deepen your knowledge of explainer video marketing and stay updated on the latest trends and best practices.
