How to Use Video to Stay “Top of Mind” with Your Ideal Customers

by | Feb 3, 2024 | Intro to Modern Marketing, Video Marketing

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In the fast-paced world of small businesses, standing out to your ideal customers can be the difference between thriving and merely surviving. One of the most potent tools in your arsenal to achieve this visibility is video content on social media. It’s not just about being seen; it’s about being remembered—being the first solution your customers think of when they face a problem you can solve.

The Power of Being “Top of Mind”

Imagine this: Your customer faces a challenge or needs that your business can meet. Without hesitation, they think of you, reach out, and voila, a transaction happens. This isn’t just convenient; it’s the epitome of effective marketing. Being “top of mind” means that your business becomes synonymous with the solution to their needs. It’s about creating a mental shortcut for your customers, where your business name equals their problem solved.

Why Video?

Video content reigns supreme in 2024 and beyond.

It’s engaging, easy to digest, and most importantly, memorable.

A well-crafted video can convey your message, showcase your brand personality, and build a connection with your audience in just a few seconds.

But it’s not just about making any video; it’s about creating value-packed content that resonates with your ideal customers.

1. Create Valuable Content

Start by asking yourself,

“What problems do my customers face that I can solve?”

Your video content should be the answer to this question. For instance, if you own a yoga studio, your videos could showcase how yoga improves physical and mental health.

Retail store owners can create content that highlights how their products add joy or convenience to everyday life.

And for real estate professionals, offering tips on buying or selling a home can position you as a trusted advisor in your field.

2. Target Your Ideal Audience

The beauty of social media platforms, especially Facebook, lies in their powerful targeting capabilities. You can pinpoint your ideal customers based on interests, behaviors, and demographics, ensuring your valuable content reaches the right eyes.

This targeted approach not only maximizes your content’s impact but also optimizes your marketing spend by focusing on those most likely to engage with your business.

3. Engage and Retarget

Engagement doesn’t end with the first view. Retargeting viewers who have interacted with your videos ensures that your business remains in their thoughts.

Platforms like Facebook Ads Manager make it easy to create custom audiences based on video engagement, allowing you to maintain visibility and continue providing value to those who have shown interest in your content.

Staying “Top of Mind” Means Building Relationships

At its core, being “top of mind” is about fostering relationships. Each video you create is an opportunity to start a conversation, offer value, and build trust.

It’s about showing your audience that you understand their needs and are here to help. Over time, this consistent value leads to a trusting relationship, transforming viewers into loyal customers.

Video is not just a marketing tool; it’s a bridge between your business and your ideal customers.

By creating valuable content, targeting the right audience, and engaging with viewers, you can ensure that your business is the first thing they think of when a need arises.

Remember, for the success of your small business, visibility is crucial, but being memorable is what truly sets you apart.

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