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How to Make Your Business Stand Out on Social Media

How to Make Your Business Stand Out on Social Media

"Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence." Sean Gardner, Social Media Strategist...

Increasing Visibility in Digital Marketing

Increasing Visibility in Digital Marketing

As a small business owner, you know that increasing visibility in digital marketing is vital to your success. It's the secret sauce that separates your business from the rest, helping you attract new customers without breaking the bank.  The great news is that...

Latest Articles

Social Media Dos and Don’ts

Social Media Dos and Don’ts

It is hard to imagine a day without checking our newsfeed on social media because it has become such a significant part of our life. However, because social media is so widely used, it is important to understand the Social Media Dos and Don'ts in order to avoid...

Dos and Don’ts of Photo Use in Marketing

Dos and Don’ts of Photo Use in Marketing

We all understand the value of graphic material in marketing initiatives.  But, how about the dos and don'ts of photo use in marketing? Whether it's on social media, email marketing, or website design, images can make or break our message.  But not all...

The Power of Before-and-After Photos

The Power of Before-and-After Photos

As humans, we are visual creatures.  We process images faster than text and can quickly understand complex ideas when presented visually.  Here is when before-and-after photographs truly shine. A physical change, product demonstration or advancement of a project...

Social Media Marketing Trends

Social Media Marketing Trends

Social media is continuing to be more and more crucial to marketing as the digital age progresses. In reality, social media marketing is now a crucial component of any successful marketing strategy.  Businesses must stay current with the most recent innovations...

AI Marketing Tools for Small Business

AI Marketing Tools for Small Business

In today's digital age, small businesses are constantly looking for ways to improve their marketing strategies and stay ahead of the competition.  One technology that has gained significant traction in recent years is artificial intelligence (AI). AI marketing...

Optimize Photos for SEO

Optimize Photos for SEO

As everyone is aware, SEO is a crucial component of any successful digital marketing strategy. While most businesses focus on optimizing their website content, many overlook the importance of why you should optimize photos for SEO.  By optimizing your photos, you can...